Archive for January 19th, 2012
Everything about Fashion Photography on one page
Thursday, January 19th, 2012
If you’ve ever wondered about fashion photography, then this article is perfect for you. You’ll learn about what it is, some of the history, the role of the photographer and just how important fashion photography now is to the fashion industry.
First, let’s look at what it is. Fashion photography is a type of photography that involves fashion, clothes and models. Fashion photographers will find their work mainly in magazines and on posters, flyers and leaflets which are all used for advertising purposes.
Next, let’s look at some of the history. Fashion photography began in the early nineteenth century in Paris. This is when clothes were occasionally printed in magazines and then coloured in by hand. After this, photography, cameras and printing developed and the quality of the picture and style was improved. It was not until the beginning of the twentieth century, when mass printing was available, that fashion photography really took off.
Now, let’s look at where it’s going. As the demand for fashion photographers increased, so did competition and artists needed to be more inventive. This is how photo shoots became an important element of fashion photography. Background and lighting are the key elements that photographers manipulate to enhance their pictures. Large teams of people are required at these events, and these include make-up artists, fashion designers and seamstresses. Sometimes natural light or natural surroundings are used, but in general most shoots are held in a studio and props may be used. After the shoot, the designer or magazine editor will select their favourite pictures for the publication.
Finally, let’s look at the role of the fashion photographer. The photographer’s main role is to ensure that a certain outfit on a particular girl will look artistic and attract people to their picture, but most importantly to draw attention to the item they are trying to advertise. Major brands spend thousands and thousands of dollars on editorial spreads in magazines, so it is imperative the photographer can capture the essence of the brand and deliver it to the target audience.
So there, you have it, everything you’ve ever wanted to know about fashion photography. With the rise of the internet and people blogging about fashion, the art of fashion photography is still very much in demand. It is the nature of fashion to evolve over time, so the future of fashion photography is stronger than ever.
Chris Canham is a commercial Canberra Photographer with more than 10 years experience in advertising, real estate, political, corporate and event photography in Canberra.
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